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February 8, 2005 at 8:13am
by joel Noted the couple of ads showing the new Honda Ridgeline. Not quite as bold a move as I first thought, when I likened it to Nissan coming out with the fairly impressive Titan. In this case, while Honda is entering a new market it isn’t the full-size pickup market. On their own comparison page they’re putting it up against the smaller pickups, like the Toyota Tacoma and the Nissan Frontier, and perhaps most telling, Ford’s SUV/pickup collision…er, combination Explorer Sport Trac. And it’s not exactly a brand-new vehicle platform. Looking at the pictures on their site, I’m guessing they just built on the Pilot platform. Still, a significant expansion in Honda’s lineup.
Oh, and the game was pretty good, too.
